Logo design trends in 2020

We are moving into a new decade. The world around is developing at a catastrophic rate! Every day, scientists make new discoveries, and students come up with a new word (which you have to google).

That design does not stand still and is constantly evolving. And in the coming year he will make the most of all his opportunities. In particular, this applies to logos.

Certain trends in logo design appear and disappear annually. The methods of their appearance can be very different: they can flow smoothly from year to year, can evolve from each other, and can become a sharp contrast to last year’s trends.

Trend 1. Simplification

Everything ingenious is simple.

This trend has long been born and is booming. In 2019, the number of both foreign and domestic companies that significantly simplified their logos (while significantly working on the entire corporate identity as a whole) reached its peak again! Someone got better, someone worse. It is only clear that this trend will continue for several more years.

Despite the fact that simplicity indirectly accompanies many other trends, the simplification itself can be put in a separate category.

Trend 2. Form and counter form

Something is fashionable today, but something is always fashionable.

Logos in which the form interacts with the background and thereby gives rise to new images are beautiful in their simplicity, conciseness and the most efficient use of useful space.

Many great logos (WWF, FedEx, Formula 1) were built using this technique, and the younger generation continues their path.

Trend 3. Contrasting Gradients

Gradients not dead!

Yes, yes, a couple of years ago everyone laughed at the gradients, considering them to be the destiny of the logos of the 90s.

In fact, the fact that those same “logos from the nineties” were for the most part created in artisanal conditions, and they contained significantly more flaws, was to blame for this attitude to smooth color transitions. The only thing that united most of them was the presence of the notorious gradient.

This is how the wrong projection worked, because of which for a long time it was believed among the masses that a gradient logo is a bad logo.

In the near future, unusual color transitions will be in fashion, for example, using seemingly incompatible colors or acid shades.

Trend 4. Neon colors.

Everything new is well forgotten old.

Following last year’s attraction to the retro style in this and, most likely, the coming years, we are waiting for a considerable number of logos in the style of neon signs, especially popular several decades ago.

The reason for the popularization of this technique in logo design can be considered not only fashion for the past decades, but also the fact that such logos can only fully reveal their potential.

The fact is that such logos look most advantageous and work well only with backlighting – that is, either actually as a neon sign, or on the screen (monitor, smartphone, tablet).

Currently, more and more companies work mainly on the network, and luminous screens are the main and almost the only carrier of their corporate identity.

Trend 5. Indistinct forms

Logo, you are just a cosmos!

Blurry nebulae, atomized puffs and smeared spots. All this originated in web design and served as the backdrop for pages and logos, and in the end firmly adhered to the latter.

As in the case of “neon” logos, this category most often feels more comfortable only on the screen. But this does not bother them – for emergency cases, you can use the additional simplified version.

Trend 6. Unique Font

Each master has his own style.

While world giants (and unknown companies trying to join the stream) comb their logos with one comb, more and more young companies use a more distinctive unusual font style.

Trend 7. Missing Details

“I take a stone and cut off all unnecessary.” – Michelangelo Buonarroti (in response to the question: “How do you make your sculptures?”)

In a sense, there should be nothing superfluous in any good logo. In the case of this category, the authors take it literally. This trend in creating logos can be separated from the previous one, since the unique style of the letters is not so obvious (the forms are usually close to the classical ones). An interesting detail may be the lack of details!

These logos are on the verge of being readable, and reading them on the fly can be difficult. But they do an excellent job of “standing out” among myriads of “gelvetik-like” styles.

Leave a Reply

Your email address will not be published. Required fields are marked *