DIGITAL MARKETING studies :
In today’s modern and dynamically developing world, modern technologies have dominated the market. Every year, more and more companies are using new media to increase the efficiency and effectiveness of their operations. In business, it is extremely important or even necessary to move efficiently in the area of digital technologies. In this way, companies try to reach their potential customers, who are increasingly acquiring information of interest to them from the Internet.Efficiently functioning social media accounts or a reliable website are the company’s business card and the best form of advertising. As a response to the needs of the labor market and the education of specialists in new media, the direction of digital marketing was created. If you are a creative person, and additionally skillfully use new technologies, are these studies just for you?
What will you learn in the field of digital marketing?
Due to their interdisciplinary character, studies will enable you to acquire knowledge in various fields. As a student of this modern field of study, you will learn about marketing, business, IT and even psychology. In the first year you will learn more about the extremely complex discipline of marketing.What’s more, you will gain skills in the field of strategic management and marketing research, which you will be able to successfully use in your future professional life. The academic staff will also provide you with information about e-business and online applications that will allow you to understand the principles of digital marketing and will be the appropriate basis for developing your knowledge in this topic. During your studies you will have the opportunity to thoroughly familiarize yourself with various social media such as Facebook, Twitter, LinkedIn, Google+ and Instagram and their role in business. In addition, you will learn how to design websites so that they are attractive to customers.During the last, third year of study, you will focus on advertising and learn the secrets of using it in Internet marketing. In addition, you will develop your communication competences that are necessary to effectively build long-term customer relationships. The unquestionable advantage of these studies is access to specialist English, which classes last for five semesters.
What work in this direction?
As a graduate of this faculty, you will have extensive knowledge in various fields. You will acquire specialist competences directly related to internet marketing and advertising, as well as additional skills oscillating around psychology and communication with the client. This multifaceted education will allow you to find employment in many places. First of all, you will be able to work in all companies dealing with digital marketing issues. You will also be great as a marketing department employee. As a graduate of this future-oriented field, you will have the competences that will allow you to find a job in advertising agencies.More and more companies are investing in online advertising and, as a result, are looking for people educated in digital marketing. Therefore, you will successfully find a job as a specialist in social media and public relations, or an online project manager. Additionally, knowledge of professional English at an advanced level will open the door to an international career.