Today Instagram has over 800 million monthly users and their engagement at a very high level. 80% of Instagram users use it for business, which means that marketers are more urgent than ever to use an Instagram account to grow their business.
Regardless of whether you are developing your personal account or maintaining it on behalf of the company, this article will be useful for both. In this article, we’ll talk about 9 proven ways that can help you grow your Instagram audience. So let’s go …
Post regularly (at least once a day)
Tailwind’s visual marketing tool examined over 100,000 Instagram profiles in 2017 to understand how posting frequency affects subscriber growth and interaction speed. It was found that the more often you post, the more you get likes and subscribers. According to the study, profiles that are exposed seven or more times a week (or at least once a day) receive more likes and more subscribers than those that are published less often.
You can almost double the number of your subscribers by increasing posts from one to 6 per week. As practice shows, those Instagram users who post on a regular basis show better results.
Use videos, live videos and stories
Since then, Instagram only worked as a social network for sharing photos, a lot has changed. Today, with the addition of Video, Live Video, and Stories, users can create many different types of content to engage their fans and increase the number of subscribers.
Here are some good reasons to try publishing these new types of content:
- Average engagement in video views grows faster than average engagement in image views
- When you go live on Instagram, you appear immediately in the Stories tab
- Over 250 million people use Instagram Stories daily
- 68% of marketers surveyed plan to increase Instagram Stories
A vivid example of the use of Instagram Stories is the famous Turkish cook and the owner of a restaurant chain around the world, Nusret Gökçe @nusr_et , who has posted all his work days on Stories.
Use quality hashtags
Using hashtags at Instagram steal is important. In no social network hashtags are as important as in Instagram. Properly selected hashtags, as well as specifying a geolocation (location tag) can significantly expand the display of your post to a relevant audience, and your hashtags do not cause inconvenience to users.
According to the Simply Measured report , which conducted two studies of post publications (in 2014 and 2015), it was found that Instagram posts using hashtags and geolocation gain more audience engagement than without them. In other words, hashtags will be your best helpers to increase Instagram followers.
Since Instagram allows you to use a maximum of 30 hashtags for a single post, TrackMaven research has found that using the maximum number of hashtags for one post is enough to use 9 hashtags to maximize engagement in the publication.
Using free tools like Display Purpose , Focalmark , or AutoHash , you can easily get high-quality hashtags that will be relevant to your publication. For example, using Display Purpose, you can easily find hashtags that fit your topic. All you need to do is write a few words that describe your publication and you will be shown the most relevant hashtags.
Share interesting posts
The easiest way to find good content is to find an interesting publication that is available on the Internet and repost it on your page, and be sure to indicate the author of the publication. You can also upload unique stories of your subscribers, while adding some special hashtag, for example #ourstories. By posting such publications you can diversify your content, making it more interesting.
Collaborate with others
Another great way to increase the number of your Instagram followers will be mutually beneficial cooperation with other brands or companies both as part of a partnership, on a paid basis, as a sponsor. For example, as part of a partnership, in your post you can indicate a special offer or coupon with a discount on the goods or services of your partner, while you can offer your subscribers various conditions for receiving this discount. For example, your subscribers should be subscribed to your partner’s account or should repost his latest publication, etc.
A classic example of sponsorship is the example of the Swedish watch company Daniel Wellington , which was able to increase the number of Instagram subscribers from 850,000 to 2.1 million in one year. They sponsored well-known Instagram bloggers who exhibited DW products in their posts and offered discounts on purchases, while indicating a DW account. Below is one example of the use of sponsorship (post text: “Use the code” fritzy “and get a 15% discount on all products danielwellington.com until May 31”)
Post at the right time.
There is no universal time on Instagram when you need to post, each brand has its own audience and, accordingly, has its own best time for publications. In order for your posts to see the maximum number of subscribers, you need to post at a time when your subscribers are most active. How to find out? You need to use the statistics in your Instagram account. In the statistics section, you can find out from which cities and countries your subscribers, their age, gender, and most importantly, what day of the week and time are they most active. This information will help you find out at what time it is best to publish.
One of the very important ways to increase Instagram followers is to create good content. A quality post will attract the attention of the audience, and therefore, you will get more likes and interactions with it. But how do you know what your subscribers like? And again, analytics comes to our aid. Analytics is a very important tool in social networks. Using analytics data, you can find out how subscribers interact with your content, which posts they like and which ones not; how many likes and views they had, etc. Using this data, you can find out what types of publications were more popular and try to continue to make posts in this topic by observing how subscribers interact with your publications.
Do not forget about your subscribers
The Instagram algorithm is designed in such a way that interaction with the publication is one of the important components in determining the number of publication impressions for an audience. The more interactions a publication has, the more people will see it in their stream. In addition, a large number of interactions with the post increase its chances of getting into the top results for hashtags, thereby expanding the reach of the audience, which may ultimately lead to an increase in the number of subscribers.
A great way to interact with your subscribers is to give feedback to them in the form of mutual feedback or replies to comments. Since your subscribers took the time to post your posts, like or comment on your post, they will be very pleased if you reciprocate, putting reciprocal likes on their posts and timely responding to their comments.
instagram is great platform, Prize contests gain a large number of comments and likes, and are a great way to increase the number of subscribers. The main objective of the contest is to attract new subscribers to your account that can become your potential customers. The terms of the contest are different, and the prizes do not have to be expensive.