90% of startups do not survive , and the problem is often not the lack of funding, but the fact that the business idea is not good enough from the beginning. The long months of development, spoiled relations with the family, the sale of an apartment turn out to be a failure, because no one comes to buy an unnecessary product. The Secret has chosen six resources that will save you from wasting time and money and help you test an idea or prototype.
An ideal resource for testing an nearly finished product. so as to publish info a couple of startup on a website, you would like to satisfy the criteria: the merchandise should have a landing page and provides users the chance to take the story or receive a request to the take a look at version. it’s vital that the project has not nonetheless formally launched, which the beta version is not public. solely technological concepts square measure accepted – BetaList notes that it will not promote blogs, on-line courses, books, subscription e-commerce services.
If the startup meets the factors, then it’ll seem on the location so as of priority – this might take many months, except for $ 99 the wait can last less. when publication, BetaList guarantees an flow of fifty to five hundred new subscribers and testers (there are more than 25,000 users on the site).
Javelin experiment board
A tool for startups who are just picking a niche. In order to test the idea, you need to share the link to the site on Twitter and download the Experiment Board table. She visualizes an algorithm for checking a business idea: on the left side there is space for a brainstorming, on the right side its results. For example, you first need to identify the client, for this each member of the team writes on the sticker his idea of him. Based on these data, a portrait of a potential customer is compiled, it must be transferred to the right side. Then – formulate the problem that your project intends to solve.
But it’s too early to start the decision – and this is the main message of the Experiment Board. It is important to formulate by what methods you are going to study potential buyers and under what conditions you can understand: the hypothesis was correct, the client will really solve the problem with the help of your project. Then the table will send you outside – to study customers, ask questions to a potential audience. And only if, upon returning and completing the study, you realize that you were right, then you can look for a solution. The authors of the Experiment Board urge you to remember: each client has a problem and each problem has a solution. But not every product solves a real problem, and not every problem has a consumer who needs to be fixed.
On IdeaSquares, you can test the product at any stage – in the form of an application there is a special graph of the level of completion of the project (from 0 to 100%). In addition to the usual data – the essence of ideas, links, presentations – it should be noted exactly what the project needs: partners, advice from entrepreneurs and investors, feedback from potential buyers. You can vote for posted ideas, and you can also comment on them.
The site works only a year and a half, while it attracted 3,500 users who posted 3,000 ideas.
The service promises to test everything that you can buy, and for testing you can add both an idea and a finished prototype or product at the pre-launch stage. It is necessary to describe the problem and its solution, users will do the rest: the truth is, their number depends on the tariff. In the free version of the testers you need to search for yourself and invite to the site, in the paid version from 20 to 100 people ($ 99–500) are offered. For startups, discounts are available (on request). It is useful that you can choose the group of users from whom you want to receive feedback: people of a certain age and gender, from a specific country, belonging to the desired social group.
Proved promises the first reviews in a few minutes, and reviews from all testers (depending on the tariff plan) should come within 24 hours. Users answer five key questions: how acute is the problem, is your solution suitable, is it unique and is it worth it to tell your friends about it or pay for it. The answers are visualized, and the source data with user comments can be downloaded and analyzed by yourself.
Creating a landing page and setting up ads on Google AdWords is one of the most popular ways to test a startup idea. QuickMVP takes care of it and offers tools with which to create a page and Google Ad will be easy for those who have never done this before. QuickMVP also analyzes the results of the experiment (visits to the page, clicks on ads, letters, spent funds) and reports the size of the market and possible profit.
Using the service costs about $ 30 per month – you can test not one idea, but several. If you are unhappy with QuickMVP, then within 10 days you can cancel your subscription and get all the money back.