Web design is not only and not so much aesthetics as its internal functionality. The choice of design for the site can greatly affect the search engine promotion, which, in turn, affects the overall results of the site for its entire existence.
If you are a professional web designer (or create your own website from scratch), then it is important to consider some basic SEO fundamentals, through which sites will cover their target audience. Understanding these 10 aspects of SEO will help you create web resources that not only look beautiful but also work well.
Each site should have a well-thought-out logical structure. The user who is on the main page must immediately understand why this site is needed. And additional information is already posted on other pages.
For example, if you create a recipe site, the main page can lead visitors to its separate pages with recipes for main dishes and desserts. Each of these auxiliary pages, in turn, can redirect traffic to separate subpages.
SEO will help to make traffic to the website, Some web resources have several “layers” of pages but do not go too deep, otherwise, it will be difficult for Google Spider to crawl them all. In general, try to have no more than three or four layers.
URLs affect search promotion, so it’s important to choose the right ones right away. Here are some considerations for URLs:
The shorter the better. short URLs are easier to remember
Already in the URL itself should be some description of the content of the page. Use clear vocabulary, avoid complex abbreviations or arbitrary letters and numbers
In addition to well-structured navigation, your sites should still be easy to navigate. The site menu should be placed at the top or on the sidebar.
Visitors should easily find any pages. Do not create orphan pages unrelated to the rest of the site’s pages. If visitors cannot find any pages using internal links, search engines will not know that these pages exist.
The mobile era has arrived, and responsive design is already a prerequisite. In order for a site to provide good UX and to properly rank, it must be adapted for viewing on small screens. If you still do not have a responsive design, correct this gap. Test your site for mobile-friendly compliance with a simple tool from Google.
Website speed, along with responsiveness, is another aspect of the UX area that affects SEO. Google lowers slow websites in SERPs, and users are less likely to stay on the site if the page needs a few seconds to load. Google’s PageSpeed Insights tool will tell you how fast your sites are and tell you what needs to be improved.
Header, title and description tags
These are all important elements of on-page SEO. Each page of the site must contain unique content in the <title> tag – in other words, do not duplicate the same tags throughout the site. Each title tag must have at least one keyword relevant to the content of the page. Also add keywords to the header tags on each page, especially in <h1>.
Description are descriptions that appear below links on search results pages. They do not directly affect SEO, but how many people click on your site’s link in the SERP depends on them. This, in essence, is a free ad slot, so it’s worth approaching the descriptions in all seriousness, adding basic keywords and attracting the attention of users.
Search engines cannot “read” and understand images (as yet), but you have the opportunity to tell the search engine what your images are about and what they relate to. Here are some things you can do to optimize your images for SEO: Choose the correct names for the images. For example, it is better to name the image png, but not img238.png
Use tags for images. They will tell the search engine what is shown in the picture. Do not use excessively large images, as this may slow downloading.
The general rule is to avoid Flash if this is not necessary. Search engines do not see and do not process Flash content, so with regard to promotion, Flash does not exist. Do not use Falsh for important sections of the site, such as the navigation bar and body text on pages of SEO.
It’s hard to say whether structured data, such as a schema markup, adds any momentum to the site in terms of search engine promotion. Be that as it may, SEO will help to attract quality traffic to the site due to the fact that users are provided with valuable information. Over time, structured data can improve the site’s position in the SERP.
SEO is not only technical details, the experience of interaction also plays a role, how convenient the site is to use, how much it helps people. And although all of the above in this list is important, do not leave aside the actual design, especially if you are creating a site using the free constructor. On a beautiful and convenient site, people will linger longer and return to it more often. It will be easier for them to find something, and the failure rate will below. Beautiful website design is also good for the image of the company.